Experience

In the last 30 years, Alejandro Butler led strategic projects for the positioning of brands, companies and organizations, accumulating experience in various areas:

Mass consumer products

Mass consumer products

Conaprole, Nestlé, Unilever, Dove, Nevex, Rexona Teens, Kraft Foods, L’Oreal, Punta Carretas Shopping, Mercado Agrícola de Montevideo, Mosca, Fagor, NYR.

Services and entertainment

Services and entertainment

Radisson Victoria Plaza Hotel, HRU, Pluna, Iberia, Nuñez Transportes, Jetmar, Ricoh, Sacromonte Wine&Lodge, Universidad Católica del Uruguay.

Financial and professional services

Financial and professional services

Itaú, Nobilis, Mapfre, HSBC, Rio Uruguay Seguros (Argentina), UniónCapital AFAP, CEISMU, Estudio Ferrere, ABN AMRO Bank, Caja de Profesionales Universitarios, RDA Ingeniería, Forestier Pose.

Industry, agribusiness and real estate

Industry, agribusiness and real estate

Montes del Plata, Agroempresa Forestal, Alliance Uruguay, Conaprole, Softys, Cristalpet, Ecolat, Gerdau, Central Lanera Uruguaya, La Tahona, SKF, SUL, AAK, Roullier, TimacAgro (Uruguay y Argentina), Ixou.

Technology and telecommunications

Technology and telecommunications

MercadoLibre, Microsoft, PedidosYa, Uber, Movistar, Buscojobs, Grin, Siemens, Axxiome (Uruguay y México), TCC.

Logistics, infrastructure and energy

Logistics, infrastructure and energy

Christophersen, Ducsa, Costa Oriental, Gas Sayago, Schandy, TCP, Transamerican.

Health and science

Health and science

  • Health and science

Public sector and civil society

Public sector and civil society

Presidencia de la República, MEF, MGAP, MSP, UTE, Ancap, BSE, BHU, INAC, ANII, CND, FNR. ALADI, OIT, BID. Cámara de Comercio y Servicios, Sindicato Médico del Uruguay, CIPU, CAF, Tacurú, Sistema B, FIIS, ACDE, CERES, CEISMU.

Services

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Advice in strategic and business communication.

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Press management

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Content production

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Crisis management

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Coaching spokespersons and media training

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Design and management of communication campaigns

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Advocacy management in public affairs

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Internal communication

Professional credentials

I have a BA in Social Communication from the Universidad Católica del Uruguay, with 30 years of professional work advising organizations on their strategic communication needs. I was a professor at the Catholic University for 15 years and then another 5 years at the ORT University of Uruguay. Initially I worked as a communicator in the agricultural sector and later in business consulting as part of the business consultancy agency Viña & Asociados, where I became a partner, specializing in management, quality, leadership, team development and communication issues, participating in projects in Uruguay, Argentina and Brazil.

 

In 1999, I founded Improfit, in response to the incipient need of the Uruguayan market, to professionalize corporate communication. In the beginning, I worked in partnership with the Compás Advertising Agency, of which, as General Account Director, I designed and executed advertising strategies and campaigns for brands such as Fagor, Dobarro & Pichel, Universidad Católica del Uruguay, Ministerio de Salud Pública and UTE.

 

For 21 years, while working at Improfit, I promoted the development of professional public relations, responding to the new needs of the market, with strategic consulting services, management and production of internal and external communication. From this work platform, I developed communicational products and services that were chosen by companies such as Conaprole, Deloitte, Endeavor, Grin, Itaú, Mapfre, MercadoLibre, Microsoft, Montes del Plata, Movistar, Nestlé, OrdersYa, Pluna, Roche, Sanofi, Uber, Timac Agro, Unilever, among others.

In 2020 I sold my shares in Improfit while starting a new professional stage, with my own name as a brand, responding to market changes, with a service approach tailored to each client. This new framework allows me to maintain and enhance my original vocation and drive as a consultant that I get involved with clients personally, taking their objectives as my own, providing analysis, strategic vision, creativity and taking advantage of my accumulated experience of 30 years of work.

Clients

Clients who chose to trust our professional services:
 
 
Tel: +598 26009373
Cel: + 598 94388638
Havre 2221 
CP 11.500. Montevideo, Uruguay.
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