Experience
In the last 30 years, Alejandro Butler led strategic projects for the positioning of brands, companies and organizations, accumulating experience in various areas:
Mass consumer products
Mass consumer products
Conaprole, Nestlé, Unilever, Dove, Nevex, Rexona Teens, Kraft Foods, L’Oreal, Punta Carretas Shopping, Mercado Agrícola de Montevideo, Mosca, Fagor, NYR.
Services and entertainment
Services and entertainment
Radisson Victoria Plaza Hotel, HRU, Pluna, Iberia, Nuñez Transportes, Jetmar, Ricoh, Sacromonte Wine&Lodge, Universidad Católica del Uruguay.
Financial and professional services
Financial and professional services
Itaú, Nobilis, Mapfre, HSBC, Rio Uruguay Seguros (Argentina), UniónCapital AFAP, CEISMU, Estudio Ferrere, ABN AMRO Bank, Caja de Profesionales Universitarios, RDA Ingeniería, Forestier Pose.
Industry, agribusiness and real estate
Industry, agribusiness and real estate
Montes del Plata, Agroempresa Forestal, Alliance Uruguay, Conaprole, Softys, Cristalpet, Ecolat, Gerdau, Central Lanera Uruguaya, La Tahona, SKF, SUL, AAK, Roullier, TimacAgro (Uruguay y Argentina), Ixou.
Technology and telecommunications
Technology and telecommunications
MercadoLibre, Microsoft, PedidosYa, Uber, Movistar, Buscojobs, Grin, Siemens, Axxiome (Uruguay y México), TCC.
Logistics, infrastructure and energy
Logistics, infrastructure and energy
Christophersen, Ducsa, Costa Oriental, Gas Sayago, Schandy, TCP, Transamerican.
Health and science
Health and science
- Health and science
Public sector and civil society
Public sector and civil society
Presidencia de la República, MEF, MGAP, MSP, UTE, Ancap, BSE, BHU, INAC, ANII, CND, FNR. ALADI, OIT, BID. Cámara de Comercio y Servicios, Sindicato Médico del Uruguay, CIPU, CAF, Tacurú, Sistema B, FIIS, ACDE, CERES, CEISMU.
Services
Professional credentials
I have a BA in Social Communication from the Universidad Católica del Uruguay, with 30 years of professional work advising organizations on their strategic communication needs. I was a professor at the Catholic University for 15 years and then another 5 years at the ORT University of Uruguay. Initially I worked as a communicator in the agricultural sector and later in business consulting as part of the business consultancy agency Viña & Asociados, where I became a partner, specializing in management, quality, leadership, team development and communication issues, participating in projects in Uruguay, Argentina and Brazil.
In 1999, I founded Improfit, in response to the incipient need of the Uruguayan market, to professionalize corporate communication. In the beginning, I worked in partnership with the Compás Advertising Agency, of which, as General Account Director, I designed and executed advertising strategies and campaigns for brands such as Fagor, Dobarro & Pichel, Universidad Católica del Uruguay, Ministerio de Salud Pública and UTE.
For 21 years, while working at Improfit, I promoted the development of professional public relations, responding to the new needs of the market, with strategic consulting services, management and production of internal and external communication. From this work platform, I developed communicational products and services that were chosen by companies such as Conaprole, Deloitte, Endeavor, Grin, Itaú, Mapfre, MercadoLibre, Microsoft, Montes del Plata, Movistar, Nestlé, OrdersYa, Pluna, Roche, Sanofi, Uber, Timac Agro, Unilever, among others.
In 2020 I sold my shares in Improfit while starting a new professional stage, with my own name as a brand, responding to market changes, with a service approach tailored to each client. This new framework allows me to maintain and enhance my original vocation and drive as a consultant that I get involved with clients personally, taking their objectives as my own, providing analysis, strategic vision, creativity and taking advantage of my accumulated experience of 30 years of work.
Clients
Clients who chose to trust our professional services:
